If you are familiar with social media, you know Twitter. It is one of the biggest social media platforms with 330 million active monthly users and a fantastic platform to market your business.
Every big business has a Twitter marketing strategy and so should you!
I have to admit I only became a huge advocate for Twitter just recently. I used to use Facebook and Instagram for everything, however, since I discovered how amazing Twitter could be, I stopped using Facebook and now use Twitter daily!
This Twitter marketing guide will do the same for you.
Twitter is an easy platform to use and can be beneficial for many reasons like:
1. Real-time conversations.
2. Easy reach.
3. Ideal platform for better customer service.
So, if you are unsure how to use Twitter marketing for your business, let me break it down for you in a few steps.
Let’s get started!
1. Create banging profile.
Of course, the first thing you need to do is create a well-crafted profile that will show people who you are and what do expect from you. Banging profile is crucial for your Twitter marketing! Using keywords when writing your profile description is vital because they help people find you.
You don’t need a creative writing degree to come up with short profile description that tells people who you are. Keep it short and sweet and on point.
2. Search for people in your industry and follow them.
Best way to connect with people is to find other businesses or brands or people in your industry and follow them. This way you will start getting familiar with what people in your industry share with their audiences. Also, you can begin participating in conversations with people in your niche and get noticed. There is always a chance that people in your industry will follow you back if they like your brand and this way you start building your following.
Also, I have to mention another benefit of following people in your industry. You will be able to research the market and see what is trending and what will be trending in the future. It is useful to know what is happening in your niche, and following people in your industry is the easiest way to get the news faster.
Every news channel has a Twitter account where they tweet multiple times a day with news and valuable articles. So, you can always be updated on what is going on in your industry and use it to your advantage.
3. Find people who would be interested in your brand and follow them.
Once again, do your research, find people who are your target audience and follow them. This move will give you more exposure because people won’t need to go search for you, you will come to them. Of course, there is no guarantee that every single person you follow will follow you back, but some will. And it will help you grow your following.
Also, you will be able to see what your target audience is interested in and you can learn and decide what content is suitable to post on Twitter. While you are researching topics your audience is interested in, don’t be shy and participate in conversations. It will help you get noticed faster and will increase your chances of growing your following faster.
4. Post content relevant to your audience.
While it is okay to post something funny or something that is relevant in the news, for example, you will get much more engagement if you post good quality content that your audience enjoys. A part of a good Twitter marketing strategy is staying relevant to your audience.
If you are a wellness brand, your audience is following you because they are interested in wellness. So, share your latest blog posts, videos, motivational thoughts and everything wellness related. If your Twitter feed is all over the place with different posts on different topics, people will be confused and less likely to follow you.
If somebody takes time and follows you, they expect high-quality, relevant content otherwise they will go somewhere else!
If you will be only posting and not engaging with your audience, they won’t be happy. Twitter is THE KING of customer service. All big brands solve customer issues via Twitter every day. They have dedicated people who answer their customer’s Tweets, and it is incredible.
If you are a business that sells products, start addressing customer issues over Twitter, answer to questions and do polls. People will be more willing to trust your brand because they will see how invested you are in providing the best experience to your customers.
Also, participate in chats and conversations happening in your industry. It will allow you to grow your authority and people will start recognising you easier.
As you can see, Twitter is a fantastic platform to interact with your audience, and a good Twitter marketing strategy will help to grow your brand’s awareness!